Trademark Frenzy

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When starting a business or organization, it is always important to trademark your brand. You’ve spent a lot of time putting things into place, coming up with different ideas and working towards making your business flourish; that you wouldn’t want go to waste.

The Kardashian clan has taken the word “trademark” to another level by trademarking their children’s name. The youngest members of the family are beginning to step into the family business; one toddler at a time. But, this isn’t a surprise.

Sisters, Kim, Khloe and Kylie, have moved forward to file official court documents ensuring that their children’s names are trademarked. Rob and Kourtney Kardashian were excluded from all legal paperwork.

If the courthouse approves their request, the Kardashian-Jenner sisters can legally create brands in the names of their babies. Despite their parents noble presence within the entertainment industry, pave the way for these baby-prenuers.

Let’s not forget the brains of the bunch, Kylie. Couple months ago, Kylie dropped one of her biggest collection, Storm, capitalizing off of her daughter. She’s setting the way for her babygirl to have a name for herself before she can say her first words. But, can we blame Kylie? I don’t think so.

This family knows how to market and sell their Kardashian brand across the world. So why not start at an early age?

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